BCBG - New Arrivals

BCBG is an acronym for bon chic, bon genre; a French phrase that stands for good style, good attitude. Designed by Max Azria under the close supervision of wife Lubov, the urban-urchin label boasts a strong worldwide presence and a renowned legion of celebrity clients namely Paris Hilton, Fergie and Lindsay Lohan. Best known for its youthful and easy-to-wear edgy style, Max and Lubov Azria have succeeded in building an impressive portfolio of twenty-two brands since the company's establishment in 1989.